Project Overview
TechMed is dedicated to enhancing healthcare delivery through advanced technology. They approached us to revamp their brand identity and digital presence to better reflect their innovative spirit and the crucial role they play in transforming healthcare across the continent.
Client:
TechMed Connect
Industry:
Healthcare Technology
Services Provided
Comprehensive Branding Solutions, Visual Identity and Web Developement
Our Approach
Our team at Ikasi Agency collaborated closely with Maksure Risk Solutions to build a brand identity that speaks to their core values—trust, expertise, and reliability. Our goal was to create a cohesive brand that resonates with their audience while establishing Maksure as a leader in the industry.
Project Overview
Brand Strategy Development
We began by conducting a comprehensive analysis of TechMed’s existing brand and its positioning in the healthcare market. Through workshops and stakeholder interviews, we uncovered insights that informed our strategy.
Visual Identity Design
Our design team crafted a modern and professional visual identity that aligns with TechMed’s mission. This included a new logo, color palette, and typography that embody innovation, trust, and accessibility.
Website Redesign
Recognizing the importance of a user-friendly online presence, we developed a responsive website that highlights TechMed’s services, case studies, and thought leadership. The new site features intuitive navigation, engaging content, and a mobile-friendly design to ensure accessibility for all users.
Results
The collaboration with TechMed has resulted in a strong, cohesive brand that resonates with their target audience. The newly designed website has seen increased traffic and engagement, while the digital marketing efforts have successfully positioned TechMed as a thought leader in the healthcare technology space.
