Project Overview
At Ikasi Agency, we recently had the pleasure of crafting a complete brand identity for Secretaries Day, a company dedicated to celebrating and empowering administrative professionals across South Africa.
Client:
Secretaries Day
Industry:
Corporate Event
Services Provided
Brand Identity and Web Development
The Challenge
Secretaries Day approached us with a vision: to build a brand that not only honoured the role of secretaries and administrative staff but also elevated their contribution in a fresh, modern, and empowering way. The goal was to create a professional yet celebratory identity that could stand out in both corporate and creative spaces.
Our Solution
We delivered a full branding suite that captured the heart of their mission:
Logo Design:
A clean, elegant, and memorable logo that symbolizes professionalism, support, and celebration. The design merges classic sophistication with a contemporary edge.
Visual Identity:
We developed a distinct colour palette, typography system, and visual style guide. The brand combines soft, corporate-friendly tones with vibrant accent colours to reflect both professionalism and joy.
Corporate Identity:
We developed business cards, email signature, and program design tailored for Secretaries Day's target audience—each element showcasing their unique identity and reinforcing their position as a leader.
Website Design & Development:
A user-friendly, responsive website that showcases their services, events, and purpose-driven messaging. The site serves as a digital hub for bookings, campaigns, and client engagement.
A responsive WordPress website was built from scratch to present its vast archive of content in a new way that was easy to use. It needed to feel modern and tie into all of their related experts and content on each page.
Check out the website
Results
The final brand identity positioned Secretaries Day as a credible, inspiring, and forward-thinking brand in their niche. With a cohesive visual language and a powerful digital presence, the brand now connects more effectively with both corporate clients and individual professionals.
